Turn it up big. AVA Volume Boosting Shampoo help encourage body and shine. Even coarser hair types can need a little boost. This sulfate and paraben free shampoo: Adds thickness and bounce. Creates fullness without removing precious moisture. Leaves hair volumized, color-protected and radiant. A volumizing, shampoo that adds thickness, bounce and shine. Ava Volumizing Shampoo boosts fine, limp hair while maximizing color protection and radiance. Hair will feel fuller and thicker after just one use. Hydrolyzed wheat protein increases the hair’s ability to retain moisture, adds volume to hair, reduces the hair’s porosity, and improves smoothness.